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If you want to get an idea of how popular a website is, one of the most familiar ways to check for it is to look for the website's "Web Alexa".
Owned by Amazon.com, Alexa is a web analytics firm that provides web traffic data and other marketing metrics based on information gathered from around the web through various toolbars and web browser extensions.
Although Alexa runs a number of services and has even been involved in a number of notable projects in the past (such as providing a database based on webback machine building), its most notable service or tool is "Alexa Rank".
Now, "Alexa ranking" is a metric that ranks websites according to their popularity. It is a global ranking system that uses web traffic data to compile a list of the most popular websites on the Internet.
This list does not include all domain names in the world, but it contains millions. The only reason Alexa does not include a domain name in the rankings (usually automatically) is if it is not popular enough in terms of the number of people visiting or using it.
According to Alexa, this ranking is based on "how well a website has been running [better] than all the other sites on the web in the last 3 months".
The more popular a Alexa website is, the lower its ranking. Yes, that's normal! This means that the website that ranks "1" on Alexa is the most visited, for example, one instead of "100,000".
Let's bring it home:
Our tool, Alexa Rank Tester (by small SEO tools) helps you easily check the rank Alexa of any website on the internet. We've created this tool to be reliable, which means you can be trusted to provide accurate and understandable results directly from Alex's web engine.
We’ll talk much more about Alexa Checker by small SEO tools later, but to help you make the best use of the data that our tools present, let’s first look at how Alexa ranking works and why you need to test it in the first place.